How do you fit a fashion collection in an upturned trash can?

Sentences from a WSJ “on style” article:

The MacLanes met while working as sales managers at Hermès in Beverly Hills. They shared a fondness for polo shirts.

“From the beginning, we knew we love classic pieces,” says Ms. MacLane. Mr. MacLane adds, “We want to take it to the next level.”

Many big-name designers started small. Thakoon Panichgul sold his first collection from an upturned trash can in a lower-Manhattan warehouse.

Their concept would forgo a logo so the shirt could be dressed up with a blazer.

“I just wanted to be able to see my jewelry,” says Ms. MacLane.

“She said, ‘Oh my God, how about if we sent a shirt in a laundry bag?’ And I was like, ‘That’s brilliant,’ ” Mr. MacLane recalls.

The MacLanes wanted to manufacture in the U.S. “There’s been a big shift to things that are made locally, and we wanted to be a part of that,” he says.

From their work at Hermès, they knew Vietnam has a reputation for producing great hand-embroidery, so they decided to make the bags, which cost $3, at a factory there.

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