It needs to catapult itself into the mainstream by breaking a big news story or carving out a niche within the media ecosystem,” Mr. Verna said.

After a Year, The Daily Tablet Paper Struggles - NYTimes.com

Is this really what consultants get paid big bucks to spew? And, why on earth would the NYT publish a quote of such astonishing banality?

Source: The New York Times

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    banality?” (felixsalmon)
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