21 6 / 2012

Once upon a time, I bought something (a painting by an elephant, since you ask) from an online store called Novica which seems to have some kind of association with National Geographic. Since then, they’ve kept on telling me that I have Novica Points which are about to expire. I think they should read that story about the boy who cried wolf…

Dec 3, 2008: “You currently have a $10.00 balance of Novica Points in your account. This amount reflects recently awarded points and expires on January 15, 2009.”

Jan 21, 2009: “You currently have a $5 balance of Novica Points in your account. This amount reflects recently awarded points and expires on April 14, 2009.”

March 12, 2009: “You currently have a $5.00 balance of Novica Points in your account. This amount is expiring on April 14, 2009.”

April 9, 2009: “Your $5.00 Novica Points balance expires next week on April 14, 2009.”

August 26, 2009: “You currently have a $5.00 balance of Novica Points in your account. This amount reflects recently awarded points and expireson October 14, 2009.”

September 30, 2009: “Your $5.00 in Novica Ambassador Points can still be used through October 14, 2009.”

October 12, 2009: “Your $5.00 in Novica Ambassador Points can still be used through October 14, 2009.”

November 17, 2009: “You currently have a $5.00 balance of Novica Points in your account. This amount reflects recently awarded points and expires on January 14, 2010.”

December 8, 2009: “You currently have a $5.00 balance of Novica Points in your account. This amount reflects recently awarded points and expires on January 14, 2010”

December 19, 2009: “You currently have a $5.00 balance of Novica Points in your account.”

January 11, 2010: “You currently have a $5.00 balance of Novica Points in your account which will expire in 4 days at 11:59 PST, Jan 14th.”

July 8, 2010: “Your $5.00 balance of Novica Points expires in 6 days at 11:59 PST, July 14th. “

September 24, 2010: “Through October 14, we’ve funded your loyalty account with $10.00 in Novica Points.”

December 1, 2010: “You currently have a $5.00 balance of Novica Loyalty Points in your account. This amount reflects recently awarded points and expires on January 14, 2011”

December 11, 2010: “You currently have a $5.00 balance of Novica Loyalty Points in your account”

January 12, 2011: “You currently have a $5.00 balance of Novica Points in your account which will expire in 2 days at 11:59 PST, Jan 14th.”

March 24, 2011: “Your balance is now $7.00, which can be used towards the purchase of any item from our website through April 14, 2011.”

April 13, 2011: “You currently have a loyalty credit of $7.00 which expires tomorrow.”

June 23, 2011: “We have launched our new Rewards Program and you have qualified as a Voyager under our new program. You also have $7.00 in Novica Credits which can be used towards the purchase of any item from our website through July 14, 2011.”

July 13, 2011: “You currently have $7.00 of Novica Credits which are expiring tomorrow.”

November 30, 2011: “As a NOVICA Voyager, you currently have $5.50 in NOVICA Credits available to spend. Your credits will automatically be applied to your next order during online checkout and are available through January 14, 2012.”

December 30, 2011: “In this season of gift giving, we wanted to let you know you have $5.50 of NOVICA Credit available to use for your holiday shopping.”

January 12, 2012: “You currently have $5.50 of NOVICA Credit which expires soon.”

January 16, 2012: “You currently have $5.50 of NOVICA Credit, which expires tomorrow.”

June 21, 2012: “In celebration of our new rewards program, we have funded your account with an additional $7.00 credit.”

  1. andrewgreene said: It sounds silly, but I wouldn’t be surprised if it is effective marketing.
  2. baddeal reblogged this from felixsalmon and added:
    Reuters Finance Blogger Felix Salmon refers...‘Boy Who Cried Wolf” fable to contextualize...
  3. felixsalmon posted this