Facebook touts its “social graph” and how it knows so much about you from your college and who your friends are that you’re connected with. Yet, most of my Facebook friends are my high school friends. With all due respect to them, there was a reason I never got in touch with them for all those years before connecting with them on Facebook. I just don’t care about the party they went to over the weekend.

Twitter, by contrast, has something they call the “interest graph.” Who you follow on Twitter, and the kinds of topics you tweet about, potentially tells you much more about you for advertisers.

Why Twitter beats Facebook, from both a user and an advertiser perspective.

Facebook’s MySpace Moment: Why Twitter Is Already Bigger Than Facebook - Forbes

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  7. bigdreams said: good idea in theory, but twitter’s engineering culture is too inept to capitalize on it. just look at revenues for each year and compare them to facebook’s experience… lulz
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